Companies across the country have come to us hoping to have their websites rank on the first page of search engine results and increase their opportunities online. We’ve been fortunate enough to help many of these people reach this goal, which had a positive correlation on the visibility and profitability of their businesses. But this wasn’t as simple as clicking a button or sending a fruit basket to top search engines. We’ve identified several services that are critical to an effective online marketing campaign.
On-page SEOThis includes techniques for optimizing your site in search engines by making improvements to your website itself such as improving the content, design, and metatags. Services:
Writing informative headlines and brief descriptions that communicate your business information to consumers and search engines.
Creating a pay-per-click ad campaign to be used as a supplement to your organic search rankingThis number reflects the position in which a given site shows up in search engine results without paying. A ranking of 2, for example, would mean that the site is the second non-paid hyperlink listed in the search results. efforts.
Making the necessary adjustments on your site to make sure it isn’t lost in the shuffle when search engines update their algorithmsFormulas or computational procedures used to solve complex computer problems..
Search Engine Submission:
Sending in a comprehensive sitemapThis is a hierarchical list of pages in a site, often submitted to search engine crawlers. These can be documents with lists of links or webpages on a domain. of your site to search engines, which makes the site easier to categorize.
Submitting your business to various web directories For Internet marketing purposes, directories are sites that aggregate the contact information and ratings of multiple businesses. These can be general, like an old phonebook, or specific, such as a site that shows all the practicing lawyers in a specific area.and managing these profiles.
Analyzing your website to pinpoint areas of concern where other services can be used as a correction.
Data and AnalyticsMetrics such as the number of visitors to the page, which keywords got them there, how long they spent before navigating away, their journey through your site and where they click. These figures are valuable for determining whether optimization efforts for a site have been effective. Insights:
Interpreting the data produced by search engines and our proprietary software to determine the effectiveness of your website.
Monitoring your competition to learn from their successes and mistakes.
Off-page SEOThis relates to search engine optimization techniques that don’t relate directly to making changes on the site, but instead to things such as social networking, search engine submission, directory submission, cross-linking and customer reviews. Services:
Building an organic link profile for your site to bolster your reputation across the web.
Producing engaging content for your website’s home pageThis is the main page of your site and the URL is domain name you buy for a website, such as onlineimage.ca (without prefixes). The homepage URL is also known as the root domain. or individual product or service pages. We can even build out new pages if necessary.
Link CleanupThis can be necessary when your site has bad links pointing to it that damage its reputation. It is usually accomplished through the disavow process but can also include asking publishers to remove links to a site. (DisavowThis technique is a way to stop search engines from taking links from bad sites into account when they crawl websites.):
Removing low-quality links to your site from spammersSpam was a term first used to describe unwanted, unsolicited promotional email. Now, the term spammers can mean anyone who places ads or content online using advanced technical knowledge but dishonest tactics. and other third-party websites.
The specific services offered to each client vary based on pricing level.
For more information on your options, visit this page.
Why Online Image®?
Aside from our great service offering, there are many other reasons to choose Online Image® for Internet marketing. Here are just a few of them:
Our proprietary software gives you exclusive insights into your own website and search trends
Our team includes professionals with skills vital to long-term success with online marketing
Our services are scalable to the needs of any business, from small start-ups to major franchises
Our efforts have effectively helped clients achieve web prominence in their local areas