There are key factors that go into creating great web content, and SEO rankings depend on each of them. Google orders search hits according to how relevant each site is to the terms entered into the search bar. In order for your siteThe entire set of pages that make up a website, including the homepage (root domain) and all other pages. to appear near the top of the list, it needs content that’s thorough, informative, relevant to your industry and linked as a reference elsewhere on the web. Google’s search algorithmFormulas or computational procedures used to solve complex computer problems. takes these qualities into account when it creates listings.
You’re Missing Quality Content
Compelling, personalized content for your business is the best way for people to learn about your company, as well as to increase your rankings. Your WordPress site may not be showing up on Google because your content doesn’t have the right mix of relevancy, volume and phrasing. Content and credibility rule the web, and it’s critical that your WordPress site has the right mix of both.
There’s Not Enough Content
An incomplete or sparsely worded website will not rank well with Google. If your site has less content than other businesses in your industry, it’s assumed that it doesn’t offer as much relevant information and will be ranked lower. This doesn’t mean you need to write long-form articles fit for The New Yorker, but the volume of copy on each pageA specific URL, as compared to a site or root domain. There may be several pages on one site. should indicate that you’re providing a valid description of your product or industry.
There’s Keyword Stuffing
When people think of SEO, they may think of keyword stuffingThis refers to the outdated technique of using keyword phrases over and over again and in nonsensical ways in an attempt to get better rankings in search engine results. These days, stuffing is known as a “black hat” technique that can get your site banned from results.. Including keywords and phrases is an important part of Search Engine Optimization, but your business can rank lower if Google perceives your site as one that stuffs in a keyword every other word. At Online Image® we write for people first. You don’t want to come up first in search results and have your site be an indecipherable jumble of keywords. Your site should be easy to read and comprehend. Take us for example, the Online Image® site is filled with keywords and phrases, but it’s written to sound natural to the consumer and to be relevant to Google. We know how to write persuasive copy that both reads well and includes phrases that will improve your site’s rankings.
Your Site is Missing Quality Links and Backlinks
If you’ve followed appropriate content guidelines, your site can become a reference for others. When consumers or industry leaders like what they read on your site, they are likely to link to it, adding to your site’s credibility as well as search engine ranking. On the other hand, if your site is linked by spammersSpam was a term first used to describe unwanted, unsolicited promotional email. Now, the term spammers can mean anyone who places ads or content online using advanced technical knowledge but dishonest tactics. or other third party websites, it could lose credibility.
Online Image® Can Help
Google can be a fickle friend, but at Online Image® we know how to create links and content that are not too hot, not too cold, but just right. We combine analyticsMetrics such as the number of visitors to the page, which keywords got them there, how long they spent before navigating away, their journey through your site and where they click. These figures are valuable for determining whether optimization efforts for a site have been effective. with quality content and backlinks to craft that perfect blend of SEO magic that even Goldilocks herself would approve of.