The Pros And Cons To Advertising On Facebook

Facebook is the most used social media platform in North America. It boasts over 164 million users a month, which is over 50 million more than other social media websites. With such a large pool of consumers, advertising on Facebook can seem like the only way to go. Let’s take a look at a few statistics to see if a branded Facebook page is the right type of advertising for your contracting company.

Pros:

• 1.47 billion people log on daily
• 19% of our time on our mobile devices is spent on Facebook
• Paid ads can be customized to your target audience (by age, gender, location and more)
• Paid ads be run across different platforms such as Instagram
• Paid ads also include analytics

Cons:

• Only 2.6% of branded pages reach users, unless you pay for ads.
• You are responsible for running your own ad campaign, from choosing photos and content to choosing the target audience and posting the ad at the right time.
• You must be committed to regularly publishing content.
• You must keep a close watch on your reputation management. It only takes one bad review to make people question if your company is reputable.

These numbers tell us that Facebook has a lot of users, and these users are all potential clients. While Facebook may not be the first platform you think of when creating a marketing campaign, it is one that can grow your company, with the right tools and know-how.