Whether your small business is part of a nationwide franchise or a Mom and Pop shop on the verge of growth, you need to keep your phones ringing and your customers walking through the doors.
Local advertising can be easy to overlook and has historically been quite expensive. The truth is that you have to spend money to make money, and local online advertising is less expensive and more effective than ever.
How Can Local Search Engine Marketing Help?
It’s not enough to be part of a nationally recognized brand, and relying on the local media or Chamber of Commerce to get your name out there just doesn’t cut it anymore. In fact, almost 9 out of every 10 Americans go online regularly, and more than two thirds of them shop online often.
This image from a Google report provides even more information:
Read below about how your business can take advantage of the new shopping landscape.
Top-Notch Site Optimization Get’s You Found on Search Engines
First things first, you need your customers to be able to find you online whether they’re shopping for the products and services you offer or trying to find your phone number and address on the go. Investing in local Internet marketingThis broad term includes everything from content marketing to display ads, PPC (pay per click) ads, social media marketing, directory listing work and online reputation management. can help you ensure that your information is accurate everywhere it appears online. We take care of your back-end HTMLThis stands for hypertext markup language, and it is the computer language used to build websites and specify elements such as fonts, colors, and graphics. to boost you to the top.
Accurate Listings in All Relevant Directories
Beyond getting it right in major search engines, you need to make sure your listings and citations are up to date throughout the web. Cutting-edge technology from Online Image® lets you do that right in your custom dashboard, and new information will be updated within 30 days. We’ll also clean up duplicate listings and make sure you fall in line with posting guidelines for each service.
High-Quality Content and Design Engages Your Visitors
When customers get to your site, you need to impress them with helpful information that answers all their questions. If your site doesn’t do this within about 30 seconds, they’ll just go back to a search engine and click on competitor’s sites.
That’s why local online marketing needs to include on-site optimization. That means expert design work and high-quality copy created specifically for your target audience. As an added bonus, the better the user experience on your site, the better it will do in search engine rankings.
Customer Reviews Build Credibility and Increase Referrals
Another benefit of high-quality local search marketing is the way it leads to more, and better, reviews. The easier you are to find, the more business you will get. When customers find you on the web, all they need is a little push to write the online reviews you crave.
As you get more and more positive reviews, your search engine rankings will improve. Plus, our unique dashboard lets you keep track of every review on the web, and you can respond in minutes without leaving your customer portal.
Conclusion
Local Internet marketing can boost you above the competition and put your name in that coveted local box that shows up at the top of search engine results. It takes the right coding on the back end, up-to-date listings in directories across the web and a high-quality site that leads prospects to making service calls or hitting that buy button. As these techniques start working, you’ll get more attention online, more customer reviews and, ultimately, more customers.
We Want to Hear from You
If you’re already an Online Image® customer, congrats! Let us know how we’re doing on Yelp or by talking with your dedicated account manager. While you’re at it, spread the word to your friends and businesses you trust about what we have to offer. For a limited time, you may be eligible for referral discounts.
If you haven’t yet started on local Internet marketing or want better results, get in touch. We don’t require contracts, and our unique tools and expert marketing team can get you the attention you need online at prices you can afford. Reach us online or by calling 801-261-5700.