When Larry Page and Sergey Brin registered the domain for Google in 1997, their intention was to “organize a seemingly infinite amount of information on the web.”[1] They probably never could have imagined the dog-eat-dog environment that they would be creating among various businesses clamoring for the lucrative, and often elusive, front page.
All businesses want to “win at SEO” by getting themselves to the top of search engine rankings. But what does it take to be a winner? Let Online Image®
provide you with a few tools that you’ll need in your arsenal to reach this objective.
Patience
Rome wasn’t built in a day and your SEO strategy won’t take effect that quickly either. In fact, it will probably take weeks or months for you to see the fruits of an intelligent, well-rounded online marketing strategy. One of the worst things that you can do is look for a quick fix to your SEO problems. All too often, businesses that offer these promises are either engaging in unethical tactics that will lead to future penalties from Google or simply taking your money without providing anything of value. Now that’s something that you really don’t have time for.
User Experience
Another common mistake when it comes to SEO is focusing all your efforts on pleasing the almighty search engines. The problem with this is that Google is not going to purchase your insurance policy, argyle cardigan, elephant-shaped gravy boat, or whatever else your website sells (at least not right now). You need to make sure that your website content and design are created in a way that is engaging and interesting to potential visitors. This will help you with both attaining better rankings and converting your visitors into customers once they click on your site.
Social Media Strategy
Your social media profiles go hand-in-hand with user experience. Platforms like Facebook, Twitter, Instagram, and LinkedIn will allow you to market your brand to potential customers and communicate with your current client base. Understand your demographics so you can make the right post at the right time.
Solid Site Structure
When you look at your site’s HTML coding, do you feel like you’ve accidentally tapped into a communication feed from an alien spaceship? We’ve been there before. While this language of coding can be difficult to understand, it’s a critical part of your SEO strategy. Have your website analyzed by a professional who can find out where your site structure may need to be pumped up. (We just happen to know a few.)
Reviews
Have you had a great experience with one of your customers lately? Ask them to leave a review on Google, Yelp, Trip Advisor, or other related review sites. Google reviews are especially helpful because results pages often display aggregate review scores for businesses with more than 5 total reviews. It’s a very simple way to win at SEO, and one that far too many people neglect.
The Right Team
The truth about winning at SEO is that you can’t do it alone. You need a team of experts in content, web analysis, design, PPC, marketing, development, and social media. They will constantly work on your website and online marketing strategy to make improvements and respond to any changes that occur with how Google works.
The Fulfillment Team at Online Image® is exactly what you’ve been looking for. We work five days a week to offer assistance with the services listed above and many others. They truly care about your business and your customers. And they know how to do something that few others do: win at SEO.
[1] http://www.google.com/about/company/history/