Apple Announces New iPhone and Apple TV Features

Apple devices are the most popular in the world, and last week we learned about the newest crop of mobile devices, out this November.


The new iPhone 6s comes with a faster A9 chip and a cool new 3D touch feature that can sense how hard you’re pressing. If you tap softly, for example, you can see a preview. A harder tap would open the app or link. The new camera on the phones will also be able to record 4K video, and you can get a phone in a pretty rose gold hue.

For Apple TVs, the biggest new feature is the ability to shop right on your TV, from  your touch sensor remote. There’s also a new iPad Pro with desktop quality processing and full keyboards.

The news means it’s more important than ever to make sure your site is optimized for all devices and that ads, previews and product descriptions are compelling and click worthy.