Google’s main concern is pleasing its users, and with mobile searchThis term is used to differentiate search queries that come from mobile devices, such as tablets and smartphones, from queries that come from desktop browsers. engine traffic overtaking desktop traffic, site and page loading times are more important than ever.
In response, Google has released a program for Accelerated Mobile Pages. The program will help publishers and businesses keep users. It will also help video, animations, graphics and smart ads load instantly. Google says the project is a way to support subscriptions and paywalls.
The project uses the new open framework AMP HTMLThis stands for hypertext markup language, and it is the computer language used to build websites and specify elements such as fonts, colors, and graphics., which is meant to be used across multiple devices so each site needs only one set of coding for any device. Github put together the technical specifications.
Companies already participating in the program include Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn. A plugin to support the project is available.