Say No to Neon, But Yes to PPC & SEO

Remember those blinking neon banners that used to appear at the top of almost every website? What about the spammy emails from adult sites and Nigerian princes? Here’s a migraine-inducing reminder:horrible blinky ads

Those days are (mostly) over, and digital marketing has gotten past the awkward teen years. Now, there are more advertising platforms and tactics than you could count in a day. But which are the most effective? The answer really depends on your industry, your audience and your business goals.

What’s the Difference Between SEO and PPC?

The jargon of the Internet marketingThis broad term includes everything from content marketing to display ads, PPC (pay per click) ads, social media marketing, directory listing work and online reputation management. industry is an alphabet soup of acronyms, and it can all be quite confusing. Here’s a quick rundown of the two most-used ones, plus a few bonus acronyms for the road.

Tips for Targeting Different Audiences

The watchword of the digital marketing age is personalization, and the concept couldn’t be more important. Readers are now choosing exactly what they see in news feeds and even customizing their search results, so there’s no use in talking about a general audience. Instead, Internet marketing has to focus on audience segmentation.

It’s important to recognize that older people and women are most likely to click on PPC ads in search results. According to a study be Econsultancy that looked at Internet users in the UK, 6 percent of people clicked on paid ads in search engines. Women were more likely to do so with a spread of 6 points, and people over 35 are more likely to click on ads by a spread of 30 points. People older than 55 were most likely to click on ads.ppc ad clicks demographics

Imagine that you own a clothing boutique and are just starting to focus on Internet marketing. Your highest-paying customers tend to be women in their 30s, and they buy both for themselves and their husbands. You also see many young women and teens, but your returns on their purchases are lower.

In this instance, you might want to purchase PPC ads for your high-end items. You can target based on demographics such as age and gender. Then, you might want to blogThis term originated as shortened version of “web log” and has come to be known as a regularly updated web-page, often containing news, opinion and personal stories. about hot fashion trends and add details to your product descriptions online to boost your SEO and draw in the younger ladies. They’re probably using ad-blocking software anyway.

You’ll see how well your campaigns are working quickly, so you can make adjustments and save yourself money.

The ideal blend of PPC will get your company attention online, and using great SEO tactics will mean more leads, more conversionsWhen a visitor does what you want them to on your page, that’s a conversion. You can set any conversion goal, but common ones are phone calls, form submittal, newsletter signups and purchases., more purchases and more profit. To learn more about the PPC and SEO offerings from Online Image® or to upgrade your services, contact us online give us a call at 801-261-5700.